COVID-19 continues to impact our everyday lives. While we have the luxury of social distancing at home and navigating the ‘new normal’, healthcare workers have tirelessly been working round the clock. They have to leave their children at home to take care of us. As the saying goes: ‘Umntu ngumntu ngabantu’ (I am because you are; We affirm our humanity through others) – that is why Avroy Shlain decided to do good, and care for those who have been selflessly looking after us.

Thank You. Dankie. Enkosi. Rea Leboga. Nangomso!

To show heartfelt appreciation and say, ‘Thank You’ to the brave frontline nurses, Avroy Shlain spoilt these selfless workers, and gave them pamper products that comprised of the Body Essence Hand Cream and Body Cream, Nucelle Nutritive Oil, and Avroy Pure Moisturising Foot Lotion to two hospitals – Springbok Hospital in the Northern Cape, and the Eerste River Hospital in the Western Cape. This was a way to spread kindness and positivity to these hardworking Beautifully African Queens because we are #StrongerTogether.

“We wanted to encourage these unsung heroes to indulge in a little self-care after a long day at work. They are always on their feet, and their skin has been drying out – that’s why we gave them hydrating products,” says Avroy Shlain PR Social Media Officer, Makoena Mokoena.

 Avroy Shlain’s Cape Region RD, Elsa Nel has been with the company for 36 years and is still as much in love with the brand as she was when she first joined. She says taking the necessary precautions and following strict COVID-19 protocol was of the utmost importance when identifying the two hospitals.

On how the nurses felt when they received their packages, Elsa says their eyes were alight with True Beauty that shines within. “The nurses were thankful for the thoughtful pamper pack from Avroy Shlain. They absolutely loved the soothing skincare products and couldn’t wait to get home and try them!”

This is not the only way Avroy Shlain has consciously stepped up to help.  For 47 years, they have empowered over 1 000 000 women through the opportunities afforded by the company – to build a business, receive training and support, earn money and grow with true confidence.

“Social responsibility and a close-knit community is the cornerstone of the Avroy Shlain brand. We will continue to give back and believe that as a nation we will recover from COVID-19 because we are Stronger Together,” Elsa concludes. 

Stay up-to-date with our latest news by visiting the Avroy Shlain website, Facebook or Instagram page.

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